![]() ![]() Published in 2005 by Penguin UK, Purple Cow: Transform Your Business By Being Remarkable is available as a paperback. With a lot of useful tips on brand building, the book is useful for marketers, entrepreneurs and key corporate decision makers. Through his book, Godin also speaks about identifying the right early adopters of the product who can play a major role in deciding the mass acceptance of the product. ![]() According to the book, clever marketing is all about identifying the challenges and creating remarkable products that can overcome the threats. By quoting the examples of many leading brands, Godin has explained his marketing principles in a simple, yet effective manner. Godin's strategies can help streamline marketers, thus helping them move up the corporate ladder. The book can help readers learn about modern marketing paradigms. Purple Cow: Transform Your Business By Being Remarkable uses the analogy of a purple cow which would draw the attention of the crowd, hugely owing to how unusual it is. With people becoming more and more information savvy, success of a brand is all about building remarkable products that can stand out of the crowd. Through his book, Godin urges that the old adage of marketing through TV commercials or banner advertisements are no longer effective. When the marketers are fed up with the traditional marketing strategies, Purple Cow: Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy. In today's business world, building a brand that outperforms the rest is often a tedious task. ![]()
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