![]() ![]() TikTok ads are a relatively new addition to the platform. Start by exploring the app, its trends, and where your brand can join the fun. Often, the best performing TikToks are ones that replicate or recreate a current trend. Original ContentĪlthough fans of TikTok love original content, you don't need to spend hours coming up with the next viral trend. This type of marketing is particularly effective at opening your content to a new audience and boosting brand awareness. Because influencers have a solid understanding of the platform, they can transform stiff brand messages into fun and creative videos. Influencer MarketingĪ great way to leverage TikTok is by engaging with the influencer community. Marketers can leverage TikTok in three main areas: 1. TikTok Marketing Tips What is TikTok Marketing?Īlthough TikTok might feel like a hub of strange posts, its popularity and video-driven content provide a variety of unique marketing opportunities. Why Brands Should Leverage TikTok Marketing in 2022ġ1 TikTok Brands That are Winning at Marketing We'll also cover eleven brands that have gone viral on TikTok. In this post, we'll discuss why you should leverage TikTok marketing in 2022 and how smaller companies can build a scalable, fun, and creative strategy on the platform. Panzoni predicts 2022 and beyond will see blurred lines in fashion and revivals for the pop-punk, mall goth and emo aesthetics, as seen and popularized by celebrities like Willow Smith and Machine Gun Kelly.Of course, it also helps that TikTok has over 1 billion active users and a fantastic engagement rate - far exceeding any other social platform today. ![]() Accounts to follow: mall goth or pop-punk: Which revival will be next? Megan Fox and Machine Gun Kelly on June 11, 2021. ![]() "Maybe they can't afford the sustainable brands but they are buying less, they're mending their clothes, they're giving and getting hand-me-downs." ![]() "There's this idea that you have to buy from these expensive brands to participate in sustainable fashion, when in fact, a lot of lower-income BIPOC people have been participating in sustainable fashion this whole time - oftentimes out of necessity," she said. She said there's a perception that sustainable fashion means spending more money for brands with ethical business practices but this isn't always the case. Some common ways to be a more sustainable consumer: buy from brands with environmental pledges or recycled textiles, repair your clothes instead of purchasing replacements and shop at thrift stores and consignment shops, Fang said. Lily Fang, who runs the account, highlights sustainable fashion brands and teaches followers realistic tips on how to make buying clothes more sustainable. There are some TikTok creators who encourage followers to fight back against the fashion cycle's negative impacts on the environment.
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